The news consumption game has passed a new milestone – social media outstripped TV according to the report, published @BBC. The article is actually about the implications for propaganda and political campaigns.
However, this shift clearly has implications for marketeers and sales teams too.
Of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV.
My teenage children do not consume TV at all… 0% (have a look here). So, whoever is trying to send a message to them via the most creative and ubiquitous (but traditional) TV add will heat no one. Not a single viewing. Millennials are like that — they feed on their personal gizmos. And they expect personalized and relevant content — delivered to them, intended for them – for the individual, not a data point in a target segment…
Social networks and respective mobile Apps on iOS and Android devises offer precisely that. No surprise they outstrip TV. It is a result and reflection of the demographic shift and it will only become bigger every year. 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center.
These people are future customers. Are you working hard to change the comms strategy and processes in your business and to capitalize on this trend? You better be.
I remember the days, when being a sales rep I had to pop into the office every morning before taking off to my customers to get my call list for the day, file the visit report form previous day and check the deliveries. All on paper! We did not have mobile phones and did not use email to communicate with customers. Fax machine was the technological edge.
For the last 20-odd years one cannot imagine sales and marketing operation without a Route Optimization software, CRM, Content mass management and delivery systems, etc. The world of these solutions, however, is very different today from what it used to be a couple of decades ago.
Traditional way of building information technologies for sales and marketing – define your business strategy, map out your business process, buy/build a solution that suits your strategy and process. Repeat in 5-10 years. This does not hold water any longer.
The pace of market change has accelerated dramatically. We no longer talk years – in sales and marketing business definitions and processes change continuously. So should the solutions do too. Continue reading “Chasing the change”