Customer Relationship Management and the Internet — from Rosie Zhu

I found this short article on CRM – it’s a good summary on the recent evolution of this business tool… have a read.

Technology advances, especially the internet, have not only brought an evolution in the way customer relationship management (CRM) is conducted, but it has also heightened the need for CRM. Through the internet, companies are able to customize their customer’s shopping experience, predict their buying behaviours, attract customers and build lasting relationships (Chen & Popovich, 2003). […]

via Customer Relationship Management and the Internet — Rosie Zhu

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