The news consumption game has passed a new milestone – social media outstripped TV according to the report, published @BBC. The article is actually about the implications for propaganda and political campaigns.
However, this shift clearly has implications for marketeers and sales teams too.
Of the 18-to-24-year-olds surveyed, 28% cited social media as their main news source, compared with 24% for TV.
My teenage children do not consume TV at all… 0% (have a look here). So, whoever is trying to send a message to them via the most creative and ubiquitous (but traditional) TV add will heat no one. Not a single viewing. Millennials are like that — they feed on their personal gizmos. And they expect personalized and relevant content — delivered to them, intended for them – for the individual, not a data point in a target segment…
Social networks and respective mobile Apps on iOS and Android devises offer precisely that. No surprise they outstrip TV. It is a result and reflection of the demographic shift and it will only become bigger every year. 92% of teens report going online daily — including 24% who say they go online “almost constantly,” according to a new study from Pew Research Center.
These people are future customers. Are you working hard to change the comms strategy and processes in your business and to capitalize on this trend? You better be.